Chokri ELFIDHA is a NCP H2020 innovation in SMEs. He is an Associate Professor of Marketing at ESSEC Business School University of Tunis. Professor Elfidha’s research focuses on decision-making and digital marketing. He is senior consultant since 2000 in several companies. Pr. Elfidha is President of Tunisia+ association and treasurer of Tunisian Marketing Association. Head of the Master E-Management & the master Digital Marketing ESSEC (from 2006 until now).