Mrs.Sinda ZAIRI is a department head of the center of innovation and technological at the Agency for Promotion Industry and Innovation. She is member of the Enterprise European Network. She is a PhD student with a thesis recently filed at University of Tunis El Manar. She is a member at the Laboratory of Applied microeconomics at Faculty of Economics and Management of Tunis. She gained significant experience in communication for five years at the department of communication and edition at the Agency for Promotion Industry and Innovation. As department head, she is in charge to advice and accompaniment the SMEs in terms of innovation, to promote the transfer of technology and to participate in the organization of APII events on innovation and partnership. She has gained progressive experience in organization, implementation and evaluation of international, national and regional actions to promote the culture of innovation for the benefit of Tunisian SMEs.